Slayer in the Wild Campaign

Many coffee enthusiasts know the Slayer brand but have never seen one in person. The Slayer in the Wild campaign was designed to showcase the global dynamic of the company while simultaneously driving brand advocacy and positive sentiment.

The campaign was originally launched at the New York Coffee Festival in 2018 to drive social media engagement and footfall in areas with Slayer Espresso machines. Due to its success, Slayer in the Wild became a branded hashtag and is still heavily utilized today. This concept was even adopted by numerous competitors to showcase their products in a similar fashion..

Holiday Sale Campaign

For this promotional campaign I directed the art, wrote copy, strategized placement, managed paid placements, and collected leads.

Chefs & Coffee Campaign

With hopes of reaching new audiences and as an alternative to utilizing influencers, this campaign was designed to highlight high level brand advocates that achieved their success outside of the coffee industry. Interviews, on site shoots, and remote art direction resulted in a rich repository of content for a campaign with many possibilities in the future.